POP superstar Datuk Siti Nurhaliza may be a well-established name in the music scene, but even showbiz veterans like her get #mindblown on occasion – which is exactly what happened at CHEER 2014.

“I’m so impressed with the young people here!” exclaimed Siti, as she addressed the CHEER 2014 crowd to wild cheers. “I can’t wait to see all the stunts!”

And see the stunts she did. The cheerleaders flipped, flew and cheered like never before, filling the entire stadium with infectious energy. Even Siti, who has no doubt seen some seriously impressive performances in her almost 20 years in the business, was amazed by what she saw. “After seeing the performances by the awesome students, I wish I was 20 years younger! I would have joined you guys!” she said, to even more cheers from the crowd.

With Siti herself being an athletic student when she was in school, it is unsurprising that her cosmetics brand SimplySiti – the co-sponsor of CHEER 2014 together with U Mobile – has an emphasis on teamwork and determination.

“At SimplySiti, our tagline is ‘It’s All About You’,” she said. “It’s about you as an individual, and you working together as a team. That’s the reason why we are happy to support CHEER. It is in line with the principles we abide by in our company.”

Sadly, her busy schedule only permitted her to spend about an hour at CHEER, but before she left, she dropped an exciting bombshell: she wants to invite some of the best cheerleading teams to perform with her at her next concert, which is still in the planning stages.

“I think it would be an interesting concept! Nobody has incorporated a cheerleading team in a concert.

“I’m always on the lookout for something different and unique,” she said.

Siti is no stranger to collaborating to create unique performances. She cited her previous performance with a group that turns everyday items into percussion instruments, and one where she performed with beatboxers.

“So, I was thinking, maybe I’ll invite the winners of CHEER2014 to come and perform with me as part of the concert’s concept!”

Above and beyond winning, SimplySiti also stands for self-expression and creativity, which CHEER 2014 definitely had in abundance, thanks to the amazing teams.

“It’s not just about winning a trophy. SimplySiti is about you expressing yourself through your creativity,” Siti said.


Literature grad-turned-journalist who loves our R.AGE team karaoke nights a little too much. While her literature background has left her with a slightly twisted sense of humour, it has also given her a passion for writing on social issues.

Tell us what you think!


Cheering their way to victory

EMOTIONS at CHEER 2017 ran the gamut from cheers to tears as 30 of Malaysia’s best high school and college cheerleading teams gathered to stunt their way into the CHEER hall of fame.  The display of talent was awe-inspiring – technically flawless flips, twirls, and tosses abounded – but of the 30, four of the […]

Read more Like this post3

University-level CHEER

CHEER doesn’t have to end after high school anymore – now, universities can get in on the fun too.

Read more Like this post0

Underdog team Anselm wins big at CHEER 2016!

The Anselm cheerleading team from SMK Infant Jesus Convent stunned the field at CHEER 2016, Malaysia’s biggest cheerleading tournament. Check the full list of winners here!

Read more Like this post0

CHEER cheerleaders keep their eyes on the prize

The CHEER Champion trophies have been officially returned, which means only one thing – the 2016 CHEER Finals are here!

Read more Like this post1

Grab some CHEER

Grab, the official transportation partner for CHEER 2016, is sponsoring rides to the Finals!

Read more Like this post0

CHEER is back!

Dust off those pom-poms and unpack the air horns, because CHEER is back! Here are the deets.

Read more Like this post0

Recipe for cheerleading success

Cheerleaders, parents, teacher advisors and coaches talk about the importance of a good support system in cheerleading.

Read more Like this post3

Sponsors spread good cheer at CHEER 2015

The cheerleaders brought their A-game to CHEER 2015, and so did the product sponsors!

Read more Like this post0

A boost for Malaysian cheerleading

U Mobile and Clean & Clear did some cheerleading of their own by supporting CHEER 2015.

Read more Like this post0

Big bounty

The winning teams at CHEER 2015 took home a whole tonne of prizes thanks to some generous sponsors.

Read more Like this post2

One last cheer

Graduating cheerleaders tell R.AGE what it’s like to say goodbye to CHEER.

Read more Like this post1

Cheerleaders back to school

R.AGE followed three cheerleaders back into their classrooms to see how they’re doing with their return to school, post-CHEER

Read more Like this post1
Go top