I STARTED my research on young sugar babies with an account on Seeking Arrangement, a sugar daddy website that makes US$10 million (RM36 million) a year. Business is booming, obviously!

Minutes later, I was officially a sugar baby for sale, (price: negotiable). Within a day, I had two messages from sugar daddies, each boasting a net worth of US$1 million (RM3.6 million).

The money-for-companionship aspect of this arrangement is super in-your-face – sugar babies state a price range, and sugar daddies advertise their annual income. The lowest I saw was a cool US$75,000 (RM271,000).

My sugar baby account was a success (if you could call it that), with 13 men over the past month offering me all sorts of awesome perks like free holidays and “the pampering of your life”, though I’m not really sure I wanna know what that entails.

RELATED STORY: Inside the online world of Malaysian sugar babies

My sugar daddy account, however, was a total flop. You are only given 10 free messages, and I couldn’t advertise my phone number or email. I messaged 10 sugar babies, with no reply.

BTW..That’s how the site makes money – sugar daddies/mommies have to pay up to access the site’s full features.
Slightly disheartened, I moved on to local online classifieds websites.

It was depressing.

The sheer number of women advertising themselves the way one would a car or garden furniture was mind-boggling to say the least.

And, again, money was at the forefront of the sugar babies’ minds. Some advertisements came with a warning: “If you cannot afford RM5,000, don’t send me a message.”

Obviously, I still sent them messages via the classifieds’ internal messaging system. I had a story to write, okay?

Now, these sugar babies clearly know what they’re doing. They ask all kinds of questions – “How much do you make?”, “What do you do for a living?”, “Where do you live?” and so on – before agreeing to give out their personal phone numbers.

Clearly, they wanted to gauge how legit I was, and how rich I really was.

RELATED STORY: Our exclusive interview with founder Brandon Wade on how he got into the sugar daddy business

I suppose I failed their tests, as I didn’t manage to get a lot of numbers as a sugar daddy.

I had a bit more luck posing as a sugar mommy. I guess men are more forthcoming, as one answered many of my questions without asking about my pay slip, and he even gave me a pretty good price of RM400 a month.

That’s right folks, I could’ve had my own sugar baby at RM400 a month – and he looked pretty good in his photos!

After weeks of trawling the seedier end of Malaysian Internet, I emerged slightly battered by the bombardment of what is essentially sex for hire.

All the sugar babies and daddies I interviewed deny that this arrangement is prostitution, and I do understand where they’re coming from.
But coming from a background where sex is closely related to love, I don’t think I will be looking for a sugar daddy, ever. Not even with the lure of the pampering of my life.


Literature grad-turned-journalist who loves our R.AGE team karaoke nights a little too much. While her literature background has left her with a slightly twisted sense of humour, it has also given her a passion for writing on social issues.

Tell us what you think!

Inside the world of Malaysian sugar babies

Fancy a sugar baby? Thanks to the Internet, you can now have one in Malaysia for as low as RM400.


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